Slide 1 ONLINE AGRICULTURAL APP Sell, buy & lease using
our farm marketplace.
How it works Learn More

What does it mean for you

We Will Help You
Grow Your Business

Stay In Touch

Stay in touch with your clients, customers and suppliers any time and anywhere

First Pro Hub

We will help you to build an excellent professional network using our hub

Trust Us

We have a rating system so you can be sure that you will get your income and goods

Explore on MyFarmStore



We are a team of experts who bring innovative solutions

A marketplace to network, buy, sell, and lease

  • CommunityFind new contacts
  • BusinessGet additional income
  • GrowthUpscale your farm
  • SaveBuy without mediators

How It Works

Buy / Lease

Make Offer

Registration & Browsing

Buyer Seller

Registration & Product Listing

Accept Offer

Sell / Lease

The Solution

Provide diversified selling
channels to the grower
Access to
a global network
Alternative market for
sellers, buyers and leasers
Direct sales
and/or leases
Food miles
Access to a global
network of producers
Cheaper and
fresher products

Our Smart Benefits

Highly Rated Support

Regular Updates


100% Secure Payment


The Strategy

  • Target market: all farmers, growers, wholesale buyers and consumers
  • A web-based platform – subscription and commission-based
  • Use the partners and collaborators of YB AgTech to launch initial structure and introduce the offering to their network
  • Use social media traction gained by YB AgTech companies to advertise and introduce to users
  • Use existing client network in over 70+ countries and 5 continents

Size of The Market



  • Agriculture and related industries contributed $1.109 trillion to the U.S.

    GDP, a 5.2% share


  • Agricultural inputs of all types

    are sold globally

The global agricultural market is valued at
Latin America - 18%
East Asia - 38%
South Asia - 51%
Sub-Saharan Africa - 62%

Market difficulties

The Problems We Solve


Currently, only up to 20% of the final price of fruit and vegetables goes to the farmer


Only large-scale producers have access to the major distribution channels. MyFarmStore empowers and provides a marketplace platform for all producers


50-70% smallholder farmers are not able to switch from subsistence and non-profitable to commercial farming

Current Market Problems


Weaknesses in the supply
chain lead to waste
and economic losses

Group 962

Around 30% of the food
for human consumption
is lost or wasted

Group 963

Several intermediaries in the supply
chain leads to a big disparity between
farmer and consumer prices

Group 964

High logistic costs
and high carbon footprint

Group 965

Compromised quality
and shelf life

Group 966

Investment intensive


The Team

Johnathan Kol-Bar
Executive Chairman & CEO
Eli S Kol-Bar
GM I-Feeder Technologies
Mini Kol-Bar
Financial Control Management
Rahul Kanakgiri
Properties General Manager
Vlad Ivanchenko
SMM Manager
Johan van Zyl
Chief Operational Officer
Tobias Chang
CEO, YB Estates Limited
Gabriela Fernandes
Agronomist / Support
Justine Heap
Executive Assistant
Alexey Pylypenko
Group IT
Roman Bilotserkovets
Design Team Leader
Vladislav Manolii
Frontend Software Developer
Salvatore G. Verdoliva
Chief Agronomist
Kora Sifrer
Legal & Operations
Natalia Mendez
Agronomist / Support
Bobbie Smith
Legal & Operations
Kirill Rodin
Financial Analyst
Nikita Lazutnikov
UI/UX Designer
Vitaliy Niftayev
Algorithm Specialist
Moti Margalit Ph.D.
Chief Technology Officer
Mitchel Marin Restrepo
Agronomist / Support
Edit Marton
Accounts Assistant
Illia Volha
Alexander Pantieienko
Andrew Lysak
Danny Murphy
Growth and Partnerships
Dino Maletta
Chief Financial Controller
Andres Hammer
Yellow Brick Innovations
Joel L. Cuello, Ph.D.
Advisor for Indoor Farming
Andrew Dai
Financial Analyst
Nazar Mirnyi
Algorithm Team Leader
Alexey Rozhmanov
Algorithm Specialist

You can be sure that all companies under YB AgTech Group are solid partners for you and your business.

Our Affiliated Companies

63 Walsingham, St Johns Wood  Park, NW8 6RL, London, UK
+44 203 137 6699